Mufaddal Choonia was appointed as the Managing Director & CEO of Mahindra Ideal Finance, Sri Lanka, in July 2024 and is responsible to run all the affairs of the company on a day-to-day basis. A professional with over 15 years of rich international experience (of a total experience of 25 years), Mufaddal has played various critical roles where he has set up from grounds up and then led, businesses and functions in many geographies across India, Europe and the Middle East. Prior to this role, he held the position of Dy. Senior Vice President – Emerging Markets, at Mahindra Finance in India, where he was responsible for leading Mahindra Finance’s entry into India like Asian markets.
Mufaddal joined the Mahindra Group in 1999, as part of its flagship Corporate Management Trainee program that nurtures Future Leaders for the Mahindra Group. He has held various key responsibilities in marketing, sales and strategy across the automotive and financial services businesses, as well as the Group Strategy Office of the Mahindra Group. As the first Brand Manager of the “Scorpio”, he was part of the core team that developed and launched the iconic vehicle that in many ways defined the future of the automotive business of the Mahindra Group. He was also the first Marketing Head of Mahindra Finance where he was responsible to launch the company’s first ever integrated marketing campaign as well as first corporate identity program. He was also part of the core team that in the year 2006, launched the Mahindra Finance’s highly successful IPO that was extremely well received at the Indian Stock Exchanges.
Mufaddal has also played the role of the Chief Executive Officer of Mahindra Racing SpA, Italy, wherein he set up Mahindra Group’s performance and racing motorcycle development and manufacturing company in Italy. He has also had a stint in the Mahindra Group Strategy Office wherein he was closely involved in supporting various business leaders of the Mahindra Group in helping them develop their long-term business strategies and improve business performance.
Besides the Mahindra Group, Mufaddal has worked with the Emirates Bank Group in Dubai from 2007 to 2009 as Head of Marketing for their consumer finance business called Emirates Money and was part of the leadership team that was responsible in setting up the highly successful business in the UAE.
Mufaddal has completed his Post Graduation in Management from the prestigious Indian Institute of Management, Mumbai (erstwhile called NITIE). He also holds a Bachelor’s Degree in Engineering from Mumbai University.
